Mercedes-Benz Logo Explained

2020 GLE logo

There’s no denying the reputation for performance and luxury held within the iconic Mercedes-Benz logo. But do you know what the Mercedes-Benz 3-pointed star on a Mercedes-Benz grille or hood means? If you’ve been wondering, “What does the Mercedes-Benz logo mean?”, read on to discover what the Mercedes-Benz logo is, how the legendary Mercedes-Benz logo came to be and learn a bit about the Mercedes-Benz history in the guide below. Then, stop by our dealership near Niagara, or contact us at Performance Mercedes-Benz today to arrange a test drive to experience the spirit of Mercedes-Benz performance in action!

History of Mercedes-Benz

Mercedes-Benz was originally created by two engineers who possessed an unrelenting passion for design and mechanics. One of those engineers, Karl Benz, built a noteworthy motorized tricycle in 1886 before ever meeting the other creator, Gottlieb Daimler. Daimler technically created the first Mercedes-Benz in 1900 as part of his company, then called DMG. Benz and Daimler met, and their mutual love for innovation and performance eventually resulted in merging into Daimler-Benz in 1926.

Just one year later, over 7,000 Mercedes-Benz cars were produced by Karl and Gottlieb’s enterprise — and they had an incredibly lucrative production. The Mercedes-Benz W15 entered the market three years later, rising in popularity to become one of the most sought-after cars of its time. But what about the Mercedes-Benz logo? What is the Mercedes-Benz logo, and what does the Mercedes-Benz logo mean? Let’s take a look at the history of the Mercedes-Benz sign and what it symbolizes below.

What Does the Mercedes 3-Pointed Star Logo Symbolize?

What does the Mercedes-Benz logo mean? And what is the Mercedes-Benz logo in the first place? The sons of Gottlieb Daimler, Paul, and Adolf, were the first to dream up and design the now-famous Mercedes logo. The first version of their Mercedes-Benz logo was inspired by an icon their father would put on the family’s outgoing mail: a gold star. As the Mercedes-Benz brand evolved, so did the Mercedes-Benz sign. It eventually transformed into a more sophisticated white star surrounded by a thick circle.

The Mercedes-Benz logo as we know it today — whether illuminated on the grille of newer models or mounted on the hood as a symbol of premier automotive engineering and design — has come to embody Mercedes-Benz luxury. Car buyers who opt for a new or pristine certified pre-owned Mercedes-Benz will certainly drive throughout Niagara-on-the-Lake and Pelham with pride, knowing the history and meaning behind the three-pointed star of the Mercedes-Benz sign.

Mercedes-AMG Logo Symbolism

Mercedes-AMG is the performance division of the Mercedes-Benz brand. Mercedes-AMG engineers design and produce performance-tuned variants of Mercedes-Benz models, each of which features suspensions, brakes, and other elements that make Mercedes-AMG models ready for the track. What’s more, each engine installed in a Mercedes-AMG model features a hand-built engine. You’ll also find that Mercedes-AMG models feature sportier aesthetics, often implementing race-inspired appointments both in the cabin and on the exterior. But back to the AMG logo. It features an apple tree to the left, and to the right, engine components like a cam and valve.

So, what does the AMG logo mean? The apple tree represents the town where the AMG performance engineering division is located: Affalterbach. The name of this town combines the German word for apple tree: “affalter,” with the word “bach,” meaning: “stream.” As for the other side of the Mercedes-AMG sign, the engine parts denote the AMG legacy of innovation in automotive performance technologies.

Learn More About Mercedes-Benz Sign at Performance Mercedes-Benz

We’ve answered the questions, “What is the Mercedes-Benz logo?” and “What does the Mercedes-Benz logo mean?”. If you’re interested in learning more about the rich heritage of Mercedes-Benz — or if you would like to browse our current line-up of Mercedes-Benz vehicles, visit our showroom in St Catharines today. Our staff is happy to set up a test drive of your favourite new Mercedes-Benz vehicles. Be sure to check for new vehicle offers and current lease deals as well!

And before you go, take a moment to explore our Mercedes-Benz research guides, where you’ll find dozens of other helpful reads about Mercedes-Benz history, models, and features, including our overview of Mercedes-Benz class and naming conventions! We look forward to showing you everything Mercedes-Benz models have to offer!

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