Mercedes-Benz Logo Explained

2020 GLE logo

There’s no denying the reputation for performance and luxury held within the iconic Mercedes-Benz logo. But do you and other St Catharines drivers know what the Mercedes 3-pointed star on a Mercedes-Benz grille or hood means? Discover how the legendary Mercedes-Benz logo came to be, what it means, and a bit about Mercedes-Benz history in the guide below. Want to learn more about the rich history of Mercedes-Benz? Stop by our dealership near Niagara, or contact us at Performance Mercedes-Benz today!

History of Mercedes-Benz

Mercedes-Benz was originally created by two engineers who possessed an unrelenting passion for design and mechanics. One of those engineers, Karl Benz built a noteworthy motorized tricycle in 1886 before ever meeting the other creator, Gottlieb Daimler. Daimler technically created the first Mercedes in 1900 as part of his company called DMG. Benz and Dailer met and their mutual love for innovation and performance eventually resulted in merging into Daimler-Benz in 1926.

Just one year later, over 7,000 Mercedes-Benz cars were produced by Karl and Gottlieb’s enterprise — and they had an incredibly lucrative production. The Mercedes-Benz W15 entered the market three years later, rising in popularity to become one of the most sought-after cars of its time.

What Does the Mercedes 3-Pointed Star Logo Symbolize?

The sons of Gottlieb Daimler, Paul and Adolf, were the first to dream up and design the now-famous Mercedes logo. The first version of their Mercedes-Benz logo was inspired by an icon their father would put on the family’s outgoing mail: a gold star. As the Mercedes-Benz brand evolved, so did the logo. It eventually transformed into a more sophisticated white star surrounded by a thick circle. The logo as we know it today — whether illuminated on the grille of newer models or mounted on the hood as a symbol of premier automotive engineering and design — has come to embody the Mercedes-Benz luxury. Car buyers who opt for a new or pristine certified pre-owned Mercedes-Benz will certainly drive throughout Niagara-on-the-Lake and Pelham with pride knowing the history and meaning behind the three-pointed star.

Learn More About Mercedes-Benz at Performance Mercedes-Benz

If you’re interested in learning more about the rich Mercedes-Benz heritage — including the story of the Mercedes AMG logo — or would like to browse our current line-up of Mercedes-Benz vehicles, visit our showroom in St Catharines today. Our staff is happy to set up a test drive of your favourite Mercedes-Benz model, or introduce you to any of our new vehicles. Be sure to check for new vehicle offers and current lease deals as well!

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371 Ontario St • St Catharines, ON L2R 5L3

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Performance Mercedes-Benz

371 Ontario St St Catharines, ON

Phone: 905-685-3838


Phone: 905-685-6630

371 Ontario St St Catharines, ON


Phone: 905-685-3838

371 Ontario St St Catharines, ON


Phone: 905-685-1136

371 Ontario St St Catharines, ON
43.1742413 -79.2665064
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Performance Mercedes-Benz
Performance Mercedes-Benz
371 Ontario St
St Catharines, ON, L2R 5L3 CA
Performance Mercedes-Benz 43.1742413, -79.2665064.